AMACOM, 2010 . - 282 pages ISBN: 0814415725Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.Table of ContentsIntroductionInsight Comes Before InspirationThe Klauberg ManifestoDon’t Repurpose, ReimagineAlex Bogusky Tells AllDon’t Just Join the Conversation—Spark ItVirtually Amazing: Sibley Verbeck on Building Brands in Second Life 2.0There’s No Business Without Show BusinessAdrian Si: Rewriting the Rules of Branded EntertainmentWant Control? Give It AwayObama Girl Makes Good: Ben Relles’s Racy Videos and the Democratization of Digital MediaIt’s Good to Play Games with Your CustomersMike Benson and the ABCs of AdvergamesProducts Are the New ServicesAgent Provocateur: Goodby’s Derek Robson on Reinventing the Ad AgencyMobile Is Where It’s AtBMW and Beyond: Activating Traditional Media through the Power of MobileAlways Keep Surprises In-StoreThe Future of the In-Store Experience, from the Father of Social Retailing®Use Smart Ads WiselyThe Social Net—Privacy 2.0Additional ResourcesNotesAcknowledgmentsIndexAbout the Author
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Que Publishing, 2011. - 272 pages
The In-Your-Face, Results-Focused, No-Kumbaya Guide to Social Media for Business!
-Detailed techniques for increasing sales, profits, market share, and efficiency
-Specific solutions for brand-building, customer service, R&D, and reputation management
-Facts, statistics, real-world case studies, and rock-solid metrics...
5th Edition, Financial Times/ Prentice Hall, 2010. - 1000 pages.
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at...
Publisher Mike Ncube, 2015. - 160 p. - ASIN: B018CSOC7I.
Get up to speed on the latest digital marketing tips, tricks, tactics and strategies with 400+ essential digital marketing tips, a resource for business owners and marketers that are looking to sharpen their digital skills and promote their businesses through channels like social media, pay per click advertising, organic...
Financial Times Prentice Hall, 2012. - 272 pages
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools...
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Kogan Page, 2011. - 512 c.
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