HarperBusiness, 2012. - 208 pages ISBN: 0062071017На основе легендарной стратегии Гарвардской школы бизнеса, предлагается радикально новый взгляд на жизненно важную роль лидера. Синтия Монтгомери учит владельцев бизнеса и топ-менеджеров со всего мира. Ее курс высоко ценится за обучение стратегическому мышлению.Что такое стратегия, почему это важно, и что нужно, чтобы она заработала ? Имеет ли компания стратегическую перспективу? Как , используя стратегические подходы, победить в конкуренции? Какой потенциал стратегии для развития кампании?Стратег - это бизнес-лидер, который эффективно управляет глобальным предприятием или малым бизнесом. Монтгомери, вооружая знаниями и опытом, помогает лидерам развивать навыки и чувства стратегов.Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role."Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist.Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself.The Strategist exposes all business leaders— whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.Cynthia A. Montgomery is the Timken Professor of Business Administration and immediate former head of the Strategy Unit at Harvard Business School, where she’s taught for twenty years. For the past six years, she has led the strategy track in the school’s highly regarded executive program for owner-managers, attended by business leaders of midsized companies from around the globe. She has received the Greenhill Award for her outstanding contributions to the Harvard Business School’s core MBA strategy course. Montgomery is a top-selling Harvard Business Reviewauthor, and her work has appeared in the Financial Times, American Economic Review, Rand Journal of Economics, Strategic Management Journal, Management Science, and others. She has served on the boards of directors of two Fortune 500 companies and a number of mutual funds managed by BlackRock, Inc.Table of ContentsAcknowledgments Introduction: What I Learned in Office Hours Strategy and Leadership Are You a Strategist? The Myth of the Super-Manager Begin with Purpose Turn Purpose into Reality Own Your Strategy Keep It Vibrant The Essential Strategist Author's Note Frequently Asked Questions Recommended Reading Notes index
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